In March of this year, Apple opened a gallery of photos “Shot on iPhone 6” and started to hang out in many cities, advertising the camera of its flagship smartphones. The gallery presents the work of photographers from around the world – USA, Spain, Vietnam, Scotland and other countries. All pictures taken by the camera of the iPhone 6. With the release of the iPhone 6s this advertisement turned, however, Apple did not forget about the authors of these photos.
Photographers, images are a series of “Shot on iPhone 6” got a photobook with the best photos. The gift, which would be glad for every smartphone user. As conceived by Apple, the best moments of travel, the most vivid impressions and just loved faces in colorful and high quality design will be for many years to delight of iPhone users.
The photobook is called “Gallery”. It is made in white color and has a few dozen pages. Each book is Apple a pair of white gloves for careful handling with edition. Will the company sell a photobook to Apple Store, not reported.
We will remind, in June of this year, advertising “Shot on iPhone 6” the best recognized outdoor advertising. The main prize of the festival went to the Apple as the embodiment of the idea in a visual image and idea. To fully understand the extent of the achievement, just remember that Cannes lions is considered the most prestigious international advertising festival. Until recently, the assets of the California giant has revealed only one over the past 30 years award. It dates the year 2013 — then a promotional campaign, Apple has recognized the best in the category “Press”.