25 December 2016, the day when Catholics celebrated Christmas and the Jewish Hanukkah in the world has sold tens of millions of devices running iOS and Android. Despite the implacable hostility between operating systems together iPhone and smart phones on platform Google has set a record of audience growth, new activations and app downloads.
Flurry tracked the number of activations of new gadgets and download apps from 19 to 25 December. Analysts have found that the greatest number of activations of new devices (44%) were due to Apple. It is twice more than its closest competitor, Samsung (21%).
In third place for number of activations is Huawei – 3%. Completing the top five leaders LG and Amazon with result 2% each.
“To every device Samsung had two activations of Apple devices, on every device Huawei — 14 Apple gadgets – wrote lead analyst Flurry. – It is now clear that Santa Claus doesn’t love cookies — he prefers apples.”
Analysts also noted the growing popularity of phablets. In 2016, these devices had 37% of activations, compared to 27% in 2015 and 13% a year earlier.
“Phablets (devices with screen diagonal from 5 to 6.9 inches) continue to take away market share from medium phones (3.5 to 4.9 inches). Although the latter had most of the activations in these holidays, phablets continue to grow our share,” writes Flurry.
It is obvious that at this time most of the people who received a gift for the holidays your first or a new smartphone have started to install new software. Flurry did not provide a quantitative correlation of downloaded applications on iOS and Android, but noted that the number of installations was twice more than in usual days.