Apple has developed a way to turn any advertising campaign into a viral. This will take a specialized system that will offer users to share the ad. American giant computer electronics received a patent for an appropriate system.
It is expected that advertisers will be able to manage advertising budget, setting the necessary parameters. The user will see an ad with the button “Share advertising” (Share this AD), and then be able to “share” it on social networks, send by email or send as SMS. If the user agreed to circulate the advertisement, the system will create a unique ID. It will allow advertisers to track campaign performance.
Delivery system and tracking viral content Apple is a cross-platform, that is able to reach users on different devices. She will be able to store some information about a person: name, address and age. This does not mean that the patented project is implemented, will be the product and will start to monitor the behavior of iPhone and iPad owners. However, recent actions by Apple suggest that the company is closely engaged in the advertising business, says Sostav.
Earlier it became known that Cupertino embedded technology ad-blocking in iOS 9. In addition, Apple has expanded the geography of the iAd platform and added the ability to automatically purchase advertising. Theoretically, the new system of distribution of viral content can be used in iAd.
