In 2013, Apple attempted to enter the mid-price segment by releasing the iPhone 5c with plastic housing and stuffed from iPhone 5. But then selling colorful smartphones didn’t meet the expectations of the company. Having studied the mistakes made, Apple is preparing to introduce a new 4-inch iPhone model 5se, equipping it with powerful hardware and a premium case. According to investment analysts at RBC Capital Markets, the company is very optimistic about the sales.
The experts assume that profits from sales of iPhone 5se in 2016 will be $5.5 billion with an average smartphone price of $550. Based on this forecast, it is expected that Apple sells at least 10 million new 4-inch smartphones in 2016.
As conceived by Apple, iPhone 5se should encourage the owners of older iPhone models to upgrade. The device will be focused primarily on the markets of developing countries such as China and India. iPhone 5se will be a mixture of iPhone 5s, iPhone 6 and iPhone 6s will receive in addition to the 4-inch display Apple’s A9 processor with M9 co-processor, NFC chip, and biometric module. It, like the iPhone 6s and iPhone 6s Plus will be released in four colors.
RBC analyst Amit, Daryanani believes that even if the iPhone 5se fails to supply records, the model will be demanded by users of Apple’s iPhone 5s and iPhone 5c. In the optimistic scenario, the end of the year Apple could implement up to 20 million iPhone 5se.
If the RBC forecasts are confirmed, with the new iPhone is compact with an attractive price tag Apple will have a positive impact on the overall statistics of sales of their smartphones, despite the expected this year, the deterioration of these indicators due to market saturation.
According to preliminary information, iPhone 5se will go on sale in Apple retail stores and the Apple online store on Friday, March 18 – three days after the official presentation. In Russia the estimated cost of the iPhone 5se will be 39 990 rubles.