Apple, as promised, closed free access to the broadcast in the company’s service iTunes Radio. With today’s online broadcast of musical compositions at all stations, except Beats 1, have access only to users who subscribe to Apple Music.
iTunes Radio was launched at the conference for developers WWDC 2013. The service was shareware, that is when you use the service without subscription, have to listen to advertisements. iPhone, iPad, and Mac allow you to stream music, add new radio stations, customize stations with your preferred music, etc.
Now, iTunes Radio was the primary way to explore audiokolonki, as part of initiatives to expand audience Apple Music, you will have to pay 169 rubles, which will go to cover the monthly fees for use of music service. Subscription “family” at Apple Music, which will also provide access to iTunes Radio, will cost a bit more — 269 rubles. It is worth noting that in the U.S., for example, for the individual subscriptions will have to pay almost five times more — us $9.99.
With today’s users who do not have a subscription to Apple Music, when you try to enable iTunes radio “to tune in with the Apple”: “Join Apple Music and find the stations for any occasion. And also, listen to any song, get exclusive recommendations and some new music, selected by our experts”.
iTunes Radio has become an integral part of branded music service Apple. The potential audience for Apple Music can start to see the benefits of music service free: still has an offer under which all new users during the trial period of three months is granted full access to Apple Music.
Experts estimate the new initiative by Apple as an attempt to increase the popularity of Apple Music, who has more than 10 million subscribers. In Russia the paid subscription service has issued over 300,000 people.