Apple by the end of 2016 took 11.1 per cent of the Russian market of smartphones in pieces – its share grew by 3.5%. This is reported by “Vedomosti”, citing a source close to the partners and equipment manufacturers.
A 3.5% – the largest increase in the share among the largest manufacturers of smartphones in 2016. For example, the share of its main competitor Apple, Samsung, and in 2016 increased by 1% and amounted to 21.8%. In 2015, Apple was the fifth in number of smartphones sold in Russia in 2016 became the second, to the materials and MTS.
Apple is actively growing in the segment from 20 000 to 50 000 RUB., Lenovo, LG and some other brands in 2016 to lose ground, says the representative of “M. video” Valery Andreyev. Microsoft did not release new models mid-2016, its share also declined.
The maximum growth in real terms showed smartphones in the range of 10 000-50 000 rubles in 2016, their sales grew by more than 25%, in particular due to new brands and models with interesting specifications.
The Microsoft’s share in 2016 amounted to 1.6% from 7.6% a year earlier. Materials of the partner company of several retailers show that over the year the share of Lenovo fell by 2.6% and amounted to 7.9%: the company dropped to 3rd place from 2nd. The share of LG increased by 0.6% and reached 3.9%.
Experts explain popularity of the iPhone availability in all price segments more than 20 000 rubles and a large selection of loan programs. iPhone 5s, released in 2013, and in 2016 became one of the most sold in the spring was great for the iPhone SE, and a new flagship model – the iPhone 7 and iPhone 7 Plus – in “the Messenger” was speculative demand, said the representative of “Coherent” Sergey Tikhonov
The increase in the share of Apple in Russia has affected the popularity of the iPhone 5s with memory 16 GB, released in 2013, agrees the General Director Telecom Daily Denis Kuskov: until November he was the most sold in Russia smartphones. It is relatively inexpensive (about 20 000 rubles) and quite functional, explains Pieces: price reduction allowed to buy a smartphone for those who want an Apple device but could not afford it.
In November 2016 for the iPhone 7 all types and modifications contributed 2.5% of sales of smartphones in Russia in pieces, and iPhone 5s with memory 16 GB is 3.8%.