Apple continued a series of commercials in which he compared their devices with the developments of the competitors.
Both videos last only 15 seconds and demonstrate one of the features of the smartphone brand of the Corporation. Naturally, the marketers did not miss the opportunity to make fun of its main competitor and to exhibit their products best.
First movie is called App Store. It shows how the buyer gets substandard and even dangerous goods, and then goes to the Apple app store. The movie hints at the safety and predictability of the software distributed in the App Store.
The second video is once again dedicated to the shooting mode is “Portrait lighting”. Apple has positioned portrait mode in the camera as a key feature of the smartphone. The Corporation is trying to promote this option, often ignoring the other benefits of the platform.
Previously, Apple was already called four reasons to leave Android for the iPhone, releasing a similar series of promotional videos. Then, the Corporation has placed particular emphasis on iOS security and ease of use of a corporate smartphone.
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