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Apple bought a startup in the field of artificial intelligence Lattice Data for $200 million

Apple Lattice Data, specializing in the technology in the field of artificial intelligence. This was reported on Saturday by the publication TechCrunch. The company itself is positioning itself as a developer in the field of analysis the so-called “dark data” (dark data). According to preliminary data, the transaction value totaled $200 million.

In response to the request to tell about the details of the deals Apple made with a standard statement: “Apple from time to time buys smaller technology companies, we generally do not discuss our purpose or plans.”

The Lattice Data was founded in 2015 by four researchers from Stanford University. The company has worked with the so-called “dark data”, unstructured content in the form of text and images, turning it into structured data suitable for analysis.

The acquisition of Lattice Data reflects growth in interest from Apple to the field of artificial intelligence and machine learning. The deal also means a further increase in the presence of based in Cupertino (California) company in Seattle, where Apple over the past two years building an Outpost for the engineers.

Many IT companies, including Facebook, Google, Microsoft and Amazon all have more focus on computer learning and artificial intelligence. The goal of Apple in this case may lie in the further development of voice assistant Siri.

According to sources familiar with the acquisition, the team Lattice Data of 20 people will continue to develop the platform to help Apple to increase capacity in the area of data science, artificial intelligence and machine learning.

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