Apple started shipping smart watches Apple Watch Edition collection for the first buyers. The cost of the devices in a gold case starts at $10,000 and up to $17 000.
In Cupertino are positioning the Apple Watch Edition as a fashion accessory. Confirmation of this was the presence at the presentation of the icons of the fashion industry — fashion designer Karl Lagerfeld, the chief editor of American Vogue Anna Wintour and others. In addition, the Apple Watch was placed on the cover of leading magazines.
After a few minutes after you start taking pre-orders for the Apple Watch in April the ship date for many models in the online Apple store has moved from the end of the month for June. In retail they are not sold yet. Now orders for all models of hours painted for the next two months. As stated in the press service of Apple, the demand for watches is high and supplies are limited, and therefore the sale is still carried out only through the website. But on the eve of the representatives of the company assured that the device will deliver earlier.
As recently stated by Apple CEO Tim cook, at Apple retail stores novelty “will appear by June”. We are not talking only about the USA but about other countries. Currently network of retail stores Apple has about 450 locations worldwide. “Apple” stores, in particular, work in Canada, UK, France, Germany, China, Japan, Brazil, Turkey and other countries.
According to some analysts, the “smart” watches Apple will contribute to an explosive surge in demand for this kind of electronics. According to forecasts, in 2020, worldwide shipments of computerized wristwatch will reach 101 million units to 3.6 million devices released in 2014.