Apple topped the rating of most expensive brands for the fifth time in a row. The cost of the brand amounted to 184 billion dollars.
According to the annual report Interbrand, the brand value of Apple for the year increased by 3%.
Second place in the ranking of the most costly brands this year took from Google. Its brand was valued at almost $ 142 billion. Closes the three leaders of Microsoft, the value of the brand which is a little bit not reached to 80 billion dollars.
TOP 5 most expensive companies are also included Coca-Cola and Amazon. Price of their brands amounted to 70 billion and 65 billion dollars respectively.
The main competitor of Apple — South Korea’s Samsung Corporation, this time was on the sixth place ranking. Over the past year, the brand value of technology companies grew by 9% and amounted to 56.2 billion U.S. dollars.
This is the first year the ranking was streaming video service Netflix. The brand value amounted to 5.6 billion dollars, which provided the company with a 78 place.