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Apple became the most valuable brand for the fifth consecutive year

27.09.2017 Erika J. Wells 0 Comments

Apple topped the rating of most expensive brands for the fifth time in a row. The cost of the brand amounted to 184 billion dollars.

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Apple became the most valuable brand for the fifth consecutive year

According to the annual report Interbrand, the brand value of Apple for the year increased by 3%.

Second place in the ranking of the most costly brands this year took from Google. Its brand was valued at almost $ 142 billion. Closes the three leaders of Microsoft, the value of the brand which is a little bit not reached to 80 billion dollars.

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Apple became the most valuable brand for the fifth consecutive year

TOP 5 most expensive companies are also included Coca-Cola and Amazon. Price of their brands amounted to 70 billion and 65 billion dollars respectively.

The main competitor of Apple — South Korea’s Samsung Corporation, this time was on the sixth place ranking. Over the past year, the brand value of technology companies grew by 9% and amounted to 56.2 billion U.S. dollars.

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This is the first year the ranking was streaming video service Netflix. The brand value amounted to 5.6 billion dollars, which provided the company with a 78 place.

#apple#Google#Microsoft#Samsung

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