Apple: Beats 1 – the world’s most popular radio station
27.03.2017 Erika J. Wells 0 Comments
Last week we told you that the new Drake’s album “More Life” scored 89.9 million auditions for the first day after the release of Apple Music. This is almost 30 million more than Spotify, which has even more users than Apple. Music Apple executives Jimmy Iovine, Robert Konark and Zane Lowe shared with the Verge with some details about the collaboration with Drake.
For the first week the album “More Life”, was attended by more than 300 million times. The number of playbacks has exceeded the record set by the previous album of Drake “Views”, which was exclusively available at Apple Music. The new record was not exclusive to the “Apple” service, which makes this result even more impressive. According to Apple, in this case the important role played by performance Drake Beats 1.
Vice President of applications and content Robert Konark and head of content at Apple Music Larry Jackson said that Drake Beats 1 replaced the SoundCloud platform.
According to Jackson, the musician took a huge risk by choosing Apple Music. Jimmy Iovine added that when planning air Beats 1 much attention was paid to what was needed a popular artist.
Stream dedicated to the release of the album “More Life”, gathered a record number of listeners for a lifetime. Larry Jackson said that Beats 1 at the moment is “the largest radio station in the world.” This review is of great importance, as many have doubts about the success of the platform Beats 1, since Apple does not provide information on the number of auditions.
Beats 1 round — the-clock radio with Apple Music, known for its exclusive interviews, guest hosts and the best in modern music. In Russia it is not broadcast, but thanks to Beats 1: On Demand users can listen to the releases of the popular programs of the Internet radio station in the record.