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Apple announces live photos and 3D Touch in the new ad for the iPhone 6s [video]

Apple released two new advertisements for the iPhone 6s. A video titled “Live Photos” and “Less Time” is available on the official YouTube channel of the company.

In pen TV clip Apple told about the “live photos”. “iPhone 6s takes pictures that come to life when you touch them. And you get much more than a picture,” says the VoiceOver. On Live Photo, Apple come to life with the most precious memories.

Function “live photo” automatically records a few moments before and after shooting, allowing you to view photos in motion, with one click. In fact it is not that other, as a combination of JPEG and MOV. The camera recorded 1.5 seconds before and after the moment of shutter release, resulting in a 3-second video clip.

In the second video, Apple demonstrates the capabilities of 3D Touch. The flagship offers a fundamentally new way of interacting with the device for the first time in its history, the smartphone can distinguish between the force pressing on the display.

Thanks to technology, Peek and Pop the gadget owner can view online content and work with it, even opening. For example, if you click on the email, the Peek will show previews. But if you push harder — function Pop open it. “Thanks to 3D Touch on the iPhone 6s you can do many things in less time”, – added in the Apple.

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