Smartphone sales in the first quarter of 2017 increased by 4.3% and amounted to 347,4 million units. But the leaders of the market in the face of Samsung and Apple boast nothing special: the share of these companies is decreasing. While their Chinese competitors Huawei, Oppo and Vivo, on the contrary, increased the supply.
Samsung still ranks first in the number of shipped smartphones . For the year, its market share decreased by 1% (from 23.8% to 22.8%), while the number of smartphones sold was 79.2 million, the Company made a discount on the Galaxy S7, Galaxy S7 edge, and to strengthen the position should help the new flagship Galaxy S8 and S8+. Meanwhile, emerging markets are popular more affordable models A and J, said the Insider.pro.
Apple’s share declined to 14.9%: delivery of the company grew by only 400 000, to 51.6 million At the end of the quarter, the market appeared a new model of iPhone SE the iPhone 7 and iPhone 7 Plus in red color, but these innovations have not had much effect on the balance of power.
Meanwhile, the “Chinese trio” continues to build momentum. Last year, Oppo, and Vivo for the first time replaced with fourth and fifth places Lenovo and Xiaomi, and do not intend to take the position. Their market share is relatively small (although Huawei is gradually catching up to Apple: 9,8% against 14.9%), but the growth rate is many times higher than those of American and South Korean competitors.
Huawei, Oppo and Vivo offer the same modern flagships, but at much lower prices. And this is the key to their success.