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Apple and Google recognized as the most innovative companies 2018

For the second year in a row, Apple and Google lead the world’s 50 most innovative companies, compiled by Boston Consulting Group.

The three leaders completes Microsoft, relegating last year’s favourite, the concern for production of electric vehicles Тesla, to sixth position. And the retail giant Amazon with a fourth place fell to fifth. Passed the position and the company Netflix, with the tenth place she passed on the thirteenth.

In the ranking of 2018 there are new names. For example, in the top-10 hit Uber with its eponymous app to find and call a taxi and the online sales Alibaba.

According to the rating, the most advanced companies native to North America — in list 27. European companies in this year was more than 10 years their number has increased to 16.

Last year the list was led by companies that introduce new ideas, using innovative approaches, for example, analyzed the needs of potential customers using social networks. Current leaders — those who realize the importance of investing in digital technologies, are reasonable risks, rely on talent as well, through the implementation of the business process of the latest technologies, faster and cheaper testing a new product and releasing it to the market.

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