In September 2016, Apple has begun testing a new technology for collecting user data, and now are introducing it in their new products. Reported by analysts LeapYear Technologies. Technology solves the pressing problem: to obtain data about the users, not spying on them. To blur personal data, the technology adds the analyzed data to the statistical noise.
Modern analysis tools are able to find relationships in large databases. Therefore, they are able to identify where the need for anonymity. This worries experts. For example, two years ago, researchers at mit have discovered that it is possible to identify buyers of shops, linking accounts social networking with credit cards or shopping.
“People have no idea how easily their data can cease to be anonymous” – says the founder of a startup LeapYear Technologies, Iskhan of Nerurkar.
A year ago, this term was known only to scientists, but today is it used by Microsoft and Uber. So companies can create their products and to analyze the data, but not tying them to specific people.
Previously, Apple has analysed how people use emojis and slang on the iPhone. Now the Corporation is trying to obtain more data on the health status of the user and visited their web pages, said software engineer Apple, Kate Skinner. Differential privacy Apple already protects millions of records, which it receives from Apple computers, iPhone and iPad.