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Apple activated on Christmas day in 2.5 times more devices than Samsung

25 December 2015, on a day when the entire Catholic world celebrates Christmas, the album has sold tens of millions of devices on iOS and Android. Despite the implacable hostility between platforms, together mobile gadgets from Apple and devices based on the operating system Google has set a record of audience growth, new activations and app downloads, according to Flurry Analytics.

Flurry examined a number of activations of new devices and app downloads during the period from 19 to 25 December. The results of the study, 49,1% of all activated at this time, new gadgets were released on behalf of the company from Cupertino. This result was slightly worse than last year – in 2014, Apple’s market share was 51.3%.

As nearest rival Cupertino, Samsung, its products accounted for 19.8 per cent of Christmas gifts – in 2,5 times less. In a Flurry I believe that the success of the South Korean brand associated with high demand for smartphones Samsung Galaxy Grand Prime, Core Prime and Galaxy S6.

On the third place by the number of activations is Nokia to 2.0%. Completing the top five LG and Xiaomi with figures of 1.7% and 1.5% respectively.

Flurry Analytics noted the growing popularity of phablets. So, if in 2013 they accounted for only 4% of activations during Christmas holidays, in 2014 – 13%, and this time they secured 27% of all activations. Small smartphones with a diagonal of 3.5 inches and less made as a Christmas gift in 1% of cases. Continues to fall the share of smartphones of medium size: in 2013 it amounted to 64%, in 2014 fell to 63%, and in 2015 fell sharply to 54%.

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The share of compact tablets decreased from last year’s 11% to 9%, and the huge iPad Pro accounted for about 1% of all activations.

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