In the fourth quarter of 2017, the App Store users spent on apps $ 11.5 billion. The expenses of the Android fans were 95% less. Analytics company App Annie shared her calculations.
On the market applications was a difficult situation. In the last quarter of 2017, the number of new app downloads, not counting reinstalls and updates, reached 27 billion. The share of Google Play accounted for 19 billion installs, while the App Store got a total of eight billion.
Despite the fact that Google Play is not very popular in China, the audience of the service is constantly growing. Often new users come from developing countries.
Android users 145% more download apps than the owners of iOS-devices. However, recent pay for content twice as often.
For the fourth quarter of 2017, the App Store revenue totaled $ 11.5 billion, and sales through Google Play slightly exceeded five billion dollars.
This makes the Android ecosystem less stable. Users consume content. But the developers get much less profit.
At the same time, Apple is attracted by the so-called “valuable customers” who are willing to invest not only in smart phones and other gadgets, but pay for apps. Because of this, many creators of the programs want to release products for iOS and the majority of them offers the Apple premium and exclusive products.
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