Electronic bracelets Fitbit can be a serious competitor to the Apple Watch in the Wearables market. According to research firm App Annie, over the Christmas weekend the Fitbit app was the most downloaded in the App store in the category of programs related to health and fitness.
According to the latest information, on December 25 of this year, the Fitbit app has topped the ranking of all free apps for devices running operating system iOS. According to analysts, the number of downloads indicates an increase in the sales of wearable electronics by Fitbit and also the surge is a reflection of the continuing growth of popularity of various activity trackers the company.
“Although the number of downloads does not give a clear picture in terms of sales Fitbit, this clearly shows that people set up new device”, – stated in the report of App Annie.
For several years the company demonstrates a Fitbit surge in sales in the fourth quarter. Last year in the last three months the company sold 5,28 million fitness bracelets, in two and a half times more than in the previous quarter. The income compared with the fourth quarter of 2013 increased by 250%.
Recall that in the third quarter of 2015, the company has distributed 4.8 million devices. If the trend continues, sales of the Fitbit for the last quarter of this year may reach about 10 million devices.