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App Annie: WhatsApp is the most popular messenger in Russia, Viber is the most profitable

Application messaging is in the mobile industry becoming more and more important. Position WhatsApp and Facebook Messenger are particularly strong in the Western markets, whereas the local “heavyweights” — WeChat, LINE and KakaoTalk — fill in key Asian markets.

In Russia the most popular messenger WhatsApp have been, analysts App Annie in the report for the III quarter of 2015. Most of the revenue for its creators from the Russian brings users Viber.

App Annie, the researchers studied what the messengers have the greatest number of active users per month in key countries around the world. As refused, world map by popularity is different from cards income distribution. For example, Skype and Viber continue to develop a successful business model: now buy credits not only from computer but also from mobile apps, analysts say. On the other hand, Facebook Messenger does not charge users, but WhatsApp costs $0.99 a year (after first year of free use).

Thanks to additional functions of the application services messaging has become a full-fledged platform. This increases the opportunities to generate income and opens up new horizons in areas such as mobile payments and media content indicated in App Annie. “As a result, in the third quarter of 2015 Skype and Viber are the most profitable applications to exchange messages on many of the markets where the app Facebook was the leader in MAU”, – said the expert.

Asian messengers capture new markets through new functions that are not limited to messaging. For example, WeChat offers users the ability to order via the messenger taxi, pay utility bills or buy movie tickets.

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