Senior Vice President of Apple’s retail and online trade Angela Arends stated that the company will not deviate from the principle of “iPhone for everybody”, and offer customers to make a choice in favor of the iPhone X.
“We have established the internal principle of “iPhone for everybody”. I prefer that we understand the needs of clients: for what and for whom they buy a device. The needs of young users? The needs of those who are learning something new? We applied this principle when developing the Mac, we did so in the case of the iPad, so why not do the same with your iPhone?”
Apple is not going to promote the iPhone X. the Crossing is often used in sales, and can be expressed even in a normal question or story about action. For example, the situation when at the cinema when buying a bucket of popcorn and a medium size client asking if he wanted to get more for only 50 rubles can be regarded as the crossing of the sales.
In the case of Apple, this practice may look ridiculous. It is difficult to imagine a situation in which the employee Apple Store will start to offer the customer who comes for the iPhone 8 Plus, buy iPhone X because of its screen better.
In the late fall of 2017 users will be available with a wide range of smartphones Apple. In addition to the three new products iPhone 8, iPhone 8 Plus and iPhone X, you can still buy not only the iPhone 7 and iPhone 7 Plus, but the iPhone 6S, iPhone 6S Plus, and iPhone SE — for lovers of compact size and proven design. Any client will be able to choose a gadget for everyone.
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