Analysts twice lowered the forecast on the sales of the Apple Watch
21.05.2015 Erika J. Wells 0 Comments
Analyst Ming-Chi Kuo of KGI Securities, different accurate predictions regarding Apple products, lowered its forecast for sales of the Apple Watch. He estimated in the third quarter implementation of a wearable computer will not exceed 5-6 million units.
“According to our data, the delivery of the majority of the Apple Watch will begin in June, and their schedule has not changed significantly since the start of pre-orders. According to our forecasts, in the second quarter of 2015, the production hours will mainly be for orders placed before. The demand for the Apple Watch, as a consequence, can slow down,” writes Kuo.
Earlier, analysts had predicted sales hours 20 to 30 million copies, but now they are forecast to 15 million Numbers have been greatly reduced, even despite statements from Tim cook that Apple Watch will be in stores next month.
The reason for the delay in the supply of hours was the defect of the mechanism called the taptic Engine, which is responsible for simulation of the effect of a tap on the wrist when you receive a notification. Chinese partners Apple failed in its production.
Apple Watch expected another surge of sales at the end of the year, confident of KGI Securities. The volume of sales will increase during the Christmas holidays. In addition, at this time, Apple could expand the range of materials for buildings. According to Kuo, the company will present three new Apple Watch. Now the most popular model with a 42-mm case, accounting for 80% of sales.
This week the Apple Watch owners received the first update of the system software. Watch raised the efficiency and speed of the app icons on the home screen, scaling of the content using a digital crowns, voice assistant Siri. Support 300 new emoticons, and a list of interface languages added Russian, Dutch, Danish, Portuguese, Swedish, Thai, Turkish.