Despite the release of the new Apple Watch models and reducing the cost of the first generation device, sales of smart watches Apple in 2016 will continue to decline. With such a forecast was made by the famous analyst Ming-Chi Kuo.
According to Kuo, the total volume of deliveries of the Apple Watch Series 1 and Series 2 for the year will be reduced by 15-25% to 8.5-9 million against the expected level of 10-10,5 million “smart” hours. And the main reason that led the analyst to lower their earlier predictions became weak demand for the Apple Watch Series 1.
Ming-Chi Kuo says about several major problems that the smart watch Apple, among which are lack of really “killer” applications, limited battery life and dependence on the iPhone. It also refers to a dubious decision for Apple to use multitouch user interface for wearable electronics. Although the latter assumption may not relate to the current and future Apple products.
The main buyers of the Apple Watch Series 2 will be users who buy them as a replacement for the first generation Apple Watch, whereas the watch is unlikely to be in high demand in the mass market and, most likely, will occupy a niche position, said the analyst.