The release of new iPhone models will help Apple not seriously affect the global decline of smartphone sales and will have significant support from the Japanese component makers. This opinion results in the publication RSN with reference to analysts of Goldman Sachs Japan.
Market observers are predicting annual sales of new 4-inch iPhone SE at around 12 million — about 5% of the total sales of all iPhone models. This volume, in their opinion, will poorly affect the overall decreasing tendency of the smartphone market.
For Japanese parts suppliers iPhone this means that their production volume will also grow. Earnings estimates of Japanese electronic components manufacturers are treated as having close ties with Apple, so they remain pessimistic, according to analysts at Mizuho Securities.
Apple will introduce a new compact iPhone March 21. From a technical point of view iPhone SE will serve as a bridge between the iPhone 6 and iPhone 6s. The device will receive a latest generation of processors A9 and M9, 12-megapixel camera with support for 4K video recording and NFC-chip, allowing contactless payments using Apple Pay.
The cost of a new iPhone is estimated at 400-500 dollars. For comparison, the minimum equipment iPhone 6s is on sale right now for $ 650. With the release of the new Apple gadget will be officially removed from the production of the iPhone 5s. In Russia SE or iPhone will be sold at the price of 5S — that is, 37 000, or the price of the iPhone 6 — from 45 000 rubles. Consumers will be offered versions with 16 and 64 internal memory.
To the question “why iPhone SE?” in the January financial report indirectly said Apple CEO Tim cook. According to the company, more than half of iPhone owners by the beginning of 2016 is not updated on the model of the sixth generation. Obviously, we are talking primarily about those who are used to small displays, such consumers is intended to interest a new iPhone SE.
Previously, Apple had warned that iPhone sales might decline in the first quarter of 2016 for the first time in 13 years.