In recent times, analysts and experts were divided into two camps: some say that Apple expects an imminent crisis and falling of sales of the iPhone, others keep repeating about the great prospects for the growth of the company. Both points of view have a right to life, however, the results of recent studies tip the scales on the side of the latter.
Investment company, Bank of America and Merrill Lynch conducted a survey to determine upcoming demand for iPhone 7 among the potential buyers. Unexpected results of the study provide a basis to predict a very high demand for the new generation of smartphones that Apple will show to the world in September of this year.
The survey involved 1000 people. 42% of respondents wishing to purchase “Apple” smartphone, waiting for the iPhone 7. This result, according to observers, allows to expect a new record sales of iPhone during the first three calendar quarters and unconditional leadership of the new flagship on the mobile market.
iPhone 7 is of interest to many fans of the brand Apple. 51% of those who plan to purchase “seven”, currently uses an iPhone 6 or iPhone 6 Plus, and 26% owner of the iPhone 6s and iPhone 6s Plus.
At the same time, among the owners of iPhone 5s, only 21% expect the debut of the iPhone 7, and 49% plan to upgrade to the iPhone 6s and iPhone 6s Plus.
In December last year with a similar report made by the research Agency FBR & Co. Analysts expect lower demand for the iPhone 6s in the first quarter of 2016, but predicts record sales of the iPhone 7. Consumers who refused to buy Apple’s 2015 flagship will be ready to part with money in 2016, according to analysts.