Analysts: in 2016, Apple is waiting for the first drop of sales of the iPhone
14.12.2015 Erika J. Wells 0 Comments
Apple is waiting for the first in the history of the company the decline in sales of smartphones, says Morgan Stanley analyst Katy Huberty. It is estimated that in 2016 Apple iPhone sells 224 million, which is 2.9% less compared to last year.
“Morgan Stanley believes that the iPhone sales in the 2016 financial year will be $ 218 million – a 5.7% lower than a year earlier. Sales of Apple’s smartphones in the 2016 calendar year reached 224 million is 2.9% lower than a year ago,” reads the report.
Morgan Stanley adjusted its forecasts downwards. Four months ago, analysts predicted iPhone sales at the level of 247 and 252 million in 2016 financial and calendar years respectively. As a possible cause of slowing sales of smartphones experts say the saturation of the mobile market, as well as the high cost of Apple products in international markets. However, Apple’s revenue in 2016 will increase by 2% thanks to Apple TV and other new products, experts predict.
Previously pessimistic scenario for Apple announced analysts at Pacific Crest. Experts believe that the iPhone 6s and iPhone 6s Plus will not be able to cause enough interest among the consumers. A year ago the iPhone 6 and iPhone 6 Plus enjoyed record high demand due to the increasing size of displays. They thus provoked an increase of sales of smartphones Apple. “It is unlikely that the iPhone 6s will have the same interest, so that the results of IV period of 2015 can not be compared with the same period last year,” said Pacific Crest.
Apple produces smartphones that are quite different from past generations, every two years. Between major updates Cupertino present products having generally one or two major innovations. In the case of iPhone 4s was Siri voice assistant in the iPhone 5s fingerprint scanner Touch ID feature was the iPhone 6s Force Touch display. The most striking innovation observers expect to see in the iPhone 7, which will be released in autumn next year.