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Analysts evaluated the activity of Russian users during the presentation of Apple

The presentation of the iPhone 6s, iPad Pro Russian users dedicated 307 502 posts in blogs, microblogs, forums, media, social networks and other resources. These figures leads Lenta referring to the report of the analytical company “Cribrum”.

Despite the fact that during the past year the number of Russian Internet users grew slightly (by the end of 2014 it amounted to 82 million people), the popularity of autumn online translation Apple continues to grow. So, the year before the autumn was devoted to the presentation of Apple 203 611 messages (1.5 times less than in 2015), and in 2013 — 112 356 posts.

This time the peak number of mentions of the company and its products was achieved in the first hour of the conference — 140 000 messages. In this case most frequently encountered phrase iPad Pro — 63 658 times, this device is presented for the first time. About the same has been said about the iPhone 6s, although at the time of its release have not been announced.

Also in the first hour of the broadcast mentioned the Apple Watch (25 942 times) and Apple TV (14 858 times), for which announced improved versions. In fifth place was the mention of Microsoft, apparently, in connection with the appearance of its representative at the conference. The sixth — stylus (11 589 times) that can be used in tandem with the iPad Pro. Probably due to the announcement of this device you mentioned Samsung in 4 898 (11th place). In the evaluations of the devices most often met the definition of “big” — 5 775 thousand time (10th place).

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In the future, the user activity has decreased, and for the next three hours, from 21:00 to 00:00, the iPhone has the lead in number of references — over 29 000 posts about the iPhone 6s and about 13 000 iPhone 6s Plus (4th place) at 18 370 messages about the iPad Pro. Perhaps this is because the iPhone was introduced at the beginning of this time period. In the device characteristics most often the word “pink” — new colors of the iPhone 6s and hours, “rose gold”. Posts that mention of this color became the tenth in the list — 3 517 references.

The morning after the presentation of Apple, September 10, from 9 to 12 hours iPhone and iPad Pro has remained the most discussed topics, however the smartphone is said about twice as often: 16 532 times about the iPhone 6s and 6 006 times about the iPhone 6s Plus, and Pro iPad Pro 482 -12 times. Unlike the previous day became popular terms associated with the purchase. In particular, in the top 10 included posts with the words “worth”, “money”.

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