On Friday, Apple started selling special versions of iPhone 7 and iPhone 7 Plus in the red building. As explained in the company, new items released in honor of the 10th anniversary of cooperation with the charity RED to raise funds for the fight against AIDS in Africa.
As reports Dailycomm, red color is popular in India and China, so the product can contribute to sales growth of Apple in these countries. But sales growth is projected to be negligible. Also, experts suggest that the release of the iPhone in a red case will have a positive impact on the financial performance of Hon Hai Precision Industry, Apple’s main partner for the Assembly of its smartphones.
According to analysts, Foxconn, will release on the Apple of the about 150 million iPhones, and in the next financial year the figure will increase to 157 million units.
Research Director of Counterpoint Research, Neil Shah agreed with colleagues from Citi about the fact that the red version of the iPhone will be in demand in China and India, but noted that the new product may decrease sales of other versions of the smartphone.
He also added that we anticipate a rise in sales will be preparing for a more significant jump in demand, which should happen in the second half of the year after the release of “jubilee” version of the iPhone 8. It is expected that the device will get an impressive technological innovations such as the AMOLED screen, 3D scanner for facial recognition, wireless charging and more.
Commenting out the red iPhone, IDC analyst Bryan MA said that in China, this model may find its fans, but it is unlikely that this will lead to a significant rise in sales, as many users already save on the purchase iPhone 8.