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Analysts: competition Apple and Samsung came to an end

Analysts at research firm Kantar announced the completion of an epic fight corporations Apple and Samsung. But it did not happen due to the fact that one company obtained a decisive advantage over the other, but because of interference in their fight to other smartphone manufacturers.

In Kantar believe that now Apple and Samsung has to fight for a place in the market with Chinese vendors. Two brands almost monopolized the markets of some countries (e.g. USA and UK), but the global situation is different.

In China, which is considered the world’s largest smartphone market, at the time, the leadership belonged to Samsung 34%, but now the Koreans are content to only 9%. Xiaomi was briefly on top, but then fell back, and the leader of Huawei. With her, in turn, fights the Apple.

Analysts noted that the market appears more and more strong players, able to challenge the two giants. For example, the same Huawei by 2021 and hopes to get around Apple and Samsung, becoming the world’s largest smartphone manufacturer. And to achieve this goal, the company actively took up the development of markets in the US and India.

In Kantar believe that Apple and Samsung should stop competing with each other and to send their forces for a confrontation with Huawei and Google.

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