Most analysts are confident in the success of the upcoming anniversary of the flagship Apple. According to Ming-Chi Kuo of KGI Securities, the iPhone 8 will have a significant impact on the financial performance of Apple’s suppliers. But Morgan Stanley analysts believe that Wall Street underestimates the potential of the iPhone 8.
This week Apple announced the results of the second fiscal quarter of 2017. For three months the company sold 50,8 million iPhones, which brought her $33.2 billion According to Apple, these results are consistent with or even exceeded her expectations, though some of the figures fell short of forecasts of financial analysts.
Most market observers are optimistic about the value of Apple shares in the second half. Primarily due to the release of a new flagship smartphone. Katy Huberty of Morgan Stanley expects a “supercycle iPhone”. The reason is high expectations for the iPhone 8 and the growing number of owners of models of previous generations. In her opinion, in the upcoming new users might be interested in OLED display, 3D camera, fast and wireless charging.
Rod Hall from JPMorgan believes that there is a high probability of the presentation or, at least, the preliminary announcement of the iPhone 8 in the framework of the conference WWDC in June 2017. He recommends investors buy Apple shares before the “iPhone mania” in the beginning of next month.
It should be noted that Apple announced the iPhone 3G, iPhone 3GS and iPhone 4 at WWDC, but later models “Apple” smartphones debuted in the fall. Announcement at this time is more favorable for the company, as it precedes the holiday season.
Commenting on the results of the quarter, Tim cook noted that sales of the iPhone 7 and iPhone 7 Plus was influenced by rumors of a radically redesigned iPhone 8. “We are seeing a slowdown in iPhone sales because of, we think, a very common early rumors about the new iPhone,” he said.
Many analysts, including Steven Milunović from UBS, Amit Daryanani of RBC Capital Markets, and Benjamin miner from Macquarie Research, optimistic about the sales of the iPhone 8.