Apple does not disclose the number of sold Apple Watch, but that does not stop analysts to give a fairly accurate estimate of sales of the device. According to authoritative observers of the market, the company from Cupertino managed to sell about 5.1 million “smart” hours during the quarter, which is a great indicator. Apparently, the most affordable model of Apple Watch Sport were the most popular among users.
According to Strategy Analytics, in the fourth quarter of 2015, different manufacturers are sold 8.1 million smart watches throughout the world. Apple has delivered to customers of 5.1 million units of the Apple Watch, while Samsung is about 1.3 million chronometers. Other manufacturers sold more than 1.7 million “smart” hours. Thus, Apple controlled a 63% market share, while the market share of Samsung accounted for 16%. All other manufacturers put together, was satisfied with 21% of the market.
“Global shipments of “smart” hours impressive increased during the year from 1.9 million units in the fourth quarter of 2014 to a record 8.1 million in the fourth quarter of 2015,” said Neil Heuer, one of the Directors at Strategy Analytics. “Global growth of smart watches driven by the demand for the Apple Watch in North America, Western Europe and Asia.”
Executive Director at Strategy Analytics noted that the final quarter of last year “smart” timepieces for the first time surpassed sales of Swiss timepieces.
“The Swiss watch industry is very slow to respond to the development of the market “smart” hours. Swiss manufacturers hid your head in the sand, hoping that “smart” watch will disappear by themselves. On Swiss brands such as Tag Heuer, accounted for only 1% of all global shipments of smart watches in the fourth quarter of 2015, which is far behind Apple, Samsung and other leaders of the rapidly growing segment of the market”, – said the expert.
According to Global Equities Research, the average selling price Apple Watch is $530, which clearly shows that the lion’s share of sold hours Apple is a low — cost model of Apple Watch Sport. However, it’s pretty obvious that the more expensive Apple Watch from steel and the Apple Watch Edition made of precious metals are also sold relatively well.