According to Consumer Intelligence Research Partners, the second-generation iPhone SE has a 19% share of other iPhones since April. This is a great indicator for a smartphone, which Apple does not spend a lot of money on developing.
Only a pair of iPhone 11 Pro / Pro Max overtakes SE (2020) (the total share is about 30%), as well as the excellent iPhone 11, which accounts for more than 30%. Closing the lineup iPhone XR and a couple of retired iPhone 8/8 Plus – they have 8% each.
CIRP analysts decided to ask the owners of the iPhone SE (2020) how they came to the smartphone. It turned out that 73% of all American smartphone buyers have switched from old iPhones: 6/6 Plus, SE, 6S / 6S Plus, as well as from both "sevens". 9% switched to iPhones from Android smartphones:
… On iPhone SE (2020)
… For other iPhone models
… from Android
… from older iPhones
Apple has made a great upgrade device for the older iPhone SE and iPhone 6 / 6S. This is a cheap (within Apple) smartphone, its interface and design is clear to users who are already accustomed to old iPhones. And there are a lot of such users:
To Tim: The Button on the IPhone was FAR better than the Swipe!
– Donald J. Trump (@realDonaldTrump) October 25, 2019
Tim: The button was MUCH more convenient than the swipe!
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