New Apple product – “smart” watch Apple Watch was one of the factors behind the drop in sales of watches in the U.S. market. On Friday the newspaper writes Bloomberg.
Apple started accepting pre-orders for Apple Watch April 10 and sales started on April 24. The minimum price of the wearable computer is $349, the “premium” version of rose gold is worth $17 000. The first winner of the smart watches were residents of Australia, UK, Germany, Hong Kong, Canada, China, USA, France and Japan. In Russia the Apple Watch appeared on July 31.
In June on the background of the beginning of sales of new products Apple drop normal market hours in the United States amounted to 11% on the previous year, informs the edition. The decline was comparable to the levels of 2008, when the crisis accessories sales fell 14%. Most at risk for the market hours for $1000 because it is in this price segment presents Apple Watch various modifications.
Although to speak clearly about the direct impact Apple, specifies the source: the most severe market decline, 24%, was observed in the segment hours from $100 to $150, which the Apple Watch is not represented.
In June it became known that exports of Swiss watches after the launch of the Apple Watch has survived the five-year record decline. Export hours for may 2015 decreased by 8.9% compared with April and $ 1.71 billion francs ($1.9 billion). It is the largest market decline since November 2009.
Officially Apple has not released the results of sales, but, according to analysts, by the end of July the company sold about 4 million different Apple Watch models.
