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Already more than 7 million Russians freed themselves from the “mobile slavery”

Service mobile number transfer between operators (MNP) in Russia used by more than 7 million people, according to the website Rossvyaz. 7-millionth application for the transfer was recorded in the Samara region.

“November 8, 2016, the number of subscribers that applied to the transfer of a mobile number (Mobile Number Portability, MNP) has reached 7 million”, — reported on its website.

Starting in 2016, the number of applications amounted to more than 3.3 million, an average of about 330 000 applications per month, according to the Federal communications Agency with reference to the statistics of the operator of the database of ported numbers subordinated to Rossvyaz FSUE “Central research Institute of communications” (FSUE ZNIIS). Thus, the Russians really “tasted” service only in 2016, which was marked by a large number of migrations.

Director of information-analytical Agency TelecomDaily Denis Kuskov explained to the edition Gazeta demand for MNP inability of the operators to pursue other marketing, except a decrease in price characteristics, entering new markets. “Companies have painted themselves into a corner and made the steps associated with a decrease in their profits. It was necessary to develop a different way”, — the expert adds.

TelecomDaily in August, using data from Dr. Tariff, said that in the first seven months of 2016 most subscribers — 143 400 — moved to Tele2. “Beeline” was able to win with the help of MNP 137 200 users. To Yota went 65 900 customers. The “Megaphone” remained in the red, losing on MNP 156 500 people. MTS also appeared with a negative balance in the 91 000 subscribers.

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Figures were provided with respect to the coming and going customers. If we take only the net outflow, with the highest refusal (410 200) from service in favor of competitors faced “MegaFon”. From MTS left 323 400 clients, from the “Beeline” — 183 100, Tele2 — 173 000 clients and Yota — 10 300 subscribers.

The service of number portability in mobile networks was introduced in Russia from 1 December 2013. The communications Ministry initially predicted that each year they will use the service about 3 million subscribers. However, the first million users of the service was reached in February of 2015.

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