The company Localytics, created the same analytical platform for mobile developers, conducted his own research in this direction. The company’s specialists analyzed data collected from 25,000 applications running on 1.5 billion devices running on iOS, Android, Windows Phone and BlackBerry. Eventually it was revealed a few interesting facts.
Statistics gathered in the last few years and the result was such that the currently smartphone users continue to download new software quite active, but at the same time there is a high probability that the application will be “abandoned” — and often even after the first run. In other words, opened, looked and forgotten.
Users refuse to use almost a quarter of their apps in 2014 only 20% of the applications were subjected to such a fate. For comparison, in 2013 and 2012, the rate was 22% and in 2010 – 26%.
Bounce rate worldwide:
Most often the application “at once” are sports programs, clients of social services, and games. According to the study, unless the user has launched the app for the second time in 12 hours, he won’t do it anymore. A very high bounce rate among mobile players. But if the game becomes popular, the long leaves of the start screens.
Smartphone users living in the United States, was the most loyal to their downloadable applications than residents of other countries. In the U.S., in particular, the number often opened increased BY 1% to 42%. The number of apps opened just once in the U.S. is 19% a year ago.
The bounce rate in the US:
For users it is extremely important the first impression of the program and if it is not very good, we have a great chance of rejection of the product after the first run. Outside the U.S., the percentage of failures is much higher — especially in China, where approximately 37% of apps are opened only once (last year this figure was 26%).
Experts suggest that this may be associated with the development of mobile communication, which allows you to download more applications and made this process quicker and distribution platform WeChat, which many brands use instead to focus on their own native apps.
The bounce rate in China:
The results of the study describe two different categories of users. In one of them people will know in advance that they may need on a smartphone, examine reviews, and then download the app that they will definitely be useful and will be used constantly. The second category of users is constantly looking, likes to experiment on their own. In the end, such people are downloading a lot of programs, but many of them are run only once and the phone remains a very small percentage of reviewed applications.
