This week for the Russians began with bad news. Following the oil, the ruble exchange rate also collapsed – now, for one dollar, they ask an average of 73-75 rubles. The fall of the ruble will inevitably lead to higher prices, including for smartphones and other equipment. The rise in price awaits the Apple device. And so many decided not to postpone the purchase of the new iPhone in a long box in order to have time to buy at the old price. This, according to experts, will ultimately lead to a shortage of Apple smartphones in Russia.
Presentation of iPhone SE 2 (iPhone 9) will not be
Apple employees switched to remote work due to coronavirus
Sources told Kommersant that by the end of March Russia could have a shortage of iPhone and AirPods. Moreover, in some stores, some models of Apple devices are not already available. Now domestic retailers are selling devices purchased at old prices, but iPhone stocks last for a maximum of a month. And given the situation with the ruble exchange rate and supply disruptions due to the coronavirus epidemic, price increases are inevitable.
By the way, retailers are already reporting a record demand for the iPhone this week. So, Beeline representatives said that as of March 9, iPhone sales increased by 49%. And the demand for smartphones under the Samsung brand grew by 45%.