On Monday, December 2, Apple held an unscheduled presentation. One of its main topics was the launch of the new annual Apple Music Awards.
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At the presentation, Apple announced the launch of the annual Apple Music Awards, a distinctive response to the Grammy. It will be awarded to the most talented and outstanding musicians, whose work has significantly influenced world culture. The prize will be awarded in five separate nominations – “Artist of the Year”, “Best Songwriter”, “Breakthrough of the Year”, “Album of the Year” and “Song of the Year”. When choosing winners, the company promises to take into account the opinion of not only the editors of Apple Music's branded streaming service, but also listeners around the world.
This year, the American singer and songwriter Billy Elish won the nomination “Artist of the Year”. She received an award for her album “When We All Fall Asleep, Where Do We Go?”. A breakthrough of the year, Apple called the American singer and actress Mass Vivian Jefferson, better known as Lizzo. The main song of 2019 was recognized as “Old Town Road” performed by Lil Nas X.