Apple does not disclose the exact number of Apple Watch sold in its quarterly reports, and therefore, when it comes to sales of apple smart watches, we have to rely only on data from analysts and research firms. And they say that Apple Watch sales are growing from quarter to quarter.
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According to Strategy Analytics, in the third quarter of 2019, Apple sold about 6.8 million Apple Watch smart watches, which is 51% more than the same period last year, which allows Apple to maintain leadership in the global smart watch market with a huge separation from competitors. Apple owns 47.9% of the global smartwatch market, up from 45% a year earlier.
The second largest manufacturer of smart watches in the world following the results of the last quarter was the South Korean company Samsung. It shipped 1.9 million smart watches during the reporting period, occupying 13.4% of the market, which is 2.4 percentage points more than in 2018. Fitbit closes the top three with 11.3% of the market. Sales of smart watches under the Fitbit brand for the year increased by 7% from 1.5 to 1.6 million.
Analysts say that in general, the global market for smart watches has grown significantly over the year, and the total supply reached 14 million, which is 42% more than in 2018. At the same time, Apple Watch sales growth outpaced the overall market growth. This indicates that Apple is absorbing an increasing share of the growing segment of wearable devices.