On Tuesday, September 10, Apple revealed the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple Watch Series 5 and 10.2-inch iPad. The securities market reacted positively to the announcement of new Apple products. Apple shares immediately after the presentation went up and Apple's market capitalization exceeded one trillion dollars. However, many analysts are skeptical and warn investors about a possible drop in Apple stock prices.
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Goldman Sachs analysts have adjusted the target price of Apple shares downward. If earlier they expected that Apple's stock price would remain at $ 187 per unit, now they have lowered their forecast by 26% to $ 165 per share. According to experts, a new accounting method that the company plans to use to account for revenue from the new Apple TV + video service, the launch of which is scheduled for November 1, will negatively affect Apple's securities.
Buyers of the new iPhone, iPad and Apple TV will receive a free subscription to Apple TV + for free. In its quarterly financial report, Apple will consider a free subscription to its video service as a discount of $ 60, which will reduce revenue from the "Devices and Services" category.