In the first half of August, the exchange rate of the Chinese yuan fell to a record over the last 20 years of 1.9%. This increased competition from Chinese producers of electronics to Apple for domestic and global markets.
In the domestic market, the depreciation of the yuan has led to the fact that American products become more expensive because of its supply for dollars. At the same time, prices Xiaomi and Huawei Chinese production has not changed. This allowed companies to enter the top five of the leading suppliers of smartphones in China, while Apple fell to third place.
At the same time in the external market, Chinese manufacturers become more competitive, because they receive income in dollars and pay expenses in a depreciating yuan. This allows them to aggressively capture foreign markets. Xiaomi recently started selling in India and Brazil and Huawei sells abroad for half their smartphones, increasing sales in Latin America.
The Internet portal Ekd has compiled a list of new Asian smartphone makers, gaining momentum in their countries. We offer you to familiarize yourself with the four Chinese companies-rivals Apple.
The company Xiaomi released its first phone in 2011. She expanded the market beyond China to India and some countries in South-East Asia, and has become a regional threat to other brands. The next step is to find their customers in Mexico and South America is planned at the end of this year. Xiaomi plans to sell 100 million smartphones this year.
What is the secret to Xiaomi? Smartphones are 50% cheaper than the Samsung, but for the appearance of the user interface is responsible MIUI iOS style. Low cost is achieved by massive sales online and through other partners phone. Such companies do not have their own shops, but there are service centers.
Starting with a minimum range, Xiaomi has expanded its line up of smart gadgets such as fitness bracelet Mi Band. The cost is $15, while other similar products cost around $100.
- The flagship model Xiaomi Mi Note has a 5.7-inch 1080p display; Snapdragon 801 processor; 3GB RAM; 13-megapixel main and a 4-megapixel front camera. Prices start at $370, but the phone is still not available for sales outside mainland China.
OnePlus is the latest Chinese phone maker, burst onto the market in 2013. Inspired by the example of Xiaomi sells its devices online only and at attractively low prices. Unlike Xiaomi, the company OnePlus has been international from day one.
However, the new brand has experienced difficulties after the failure of the firmware CyanogenMod, as a result, OnePlus came up with its own version of Android OS Oxygen.Now OnePlus is trying to retain those customers who have noticed small changes, losing the usual CyanogenMod.
- The flagship model: OnePlus One include a 5.5-inch 1080p display, Snapdragon 801 processor, 3 GB RAM; 13-megapixel main camera and 5-megapixel front camera. Price is $299 (16GB) or $349 (64GB).
Oppo is the parent company in relation to the OnePlus, but have not achieved success abroad. Nevertheless, stubbornly trying to compete with phones from Apple, presenting a wide range of high-tech models.
Oppo is aimed at many fast-growing markets of Southeast Asia, such as Thailand, Philippines and Indonesia. This step should help Oppo to become an international company.
- The flagship model: Oppo Find 7 has a 5.5-inch QHD display, Snapdragon 801 processor, 3 GB RAM; 13-megapixel main camera and a 5 megapixel front camera. Price $499.
Coolpad is not the best Chinese brand, but has a huge success in the Chinese province where people love to bargain and buy things at a low price. Phones never received awards for design, and it is unlikely they will amaze you with something special, but today only 13% of Chinese people are willing to buy smartphones more than $330 (the psychologically important barrier of 2000 yuan).
Having sold tens of millions of models last year, Coolpad was the fifth in the list of the biggest phone brands in China.
Coolpad — OEM for many telephone companies around the world (details MetroPCS Quatrro 4G for T-Mobile in USA). But the company is seeking to assert itself as an independent brand of smartphones abroad, so the next step is to enter the markets of Southeast Asia.
- The flagship model: Coolpad Halo has a 7-inch 1080p display, a MediaTek processor, 2 GB RAM; 13-megapixel main camera and 5-megapixel front camera. The price is about $350.