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15 interesting moments from the speech of the head of Apple after the publication of the quarterly reports

In the night from Tuesday to Wednesday, Apple announced financial results for the first quarter of 2016 financial year. The company’s profit during the reporting period, which ended December 26, 2015, was a record for the Corporation and amounted to $18.4 billion

According to the report, total turnover of the iPhone maker over the past quarter was also a record $75,9 billion In Apple reported sales growth of smartphones, however small (about 1%). For the first quarter beginning of the financial year the company managed to sell 74,7 million of such devices.

“Our team has achieved the most successful quarterly result in the history of Apple thanks to the most innovative products in the world and record sales of iPhones, Apple Watch and Apple TV, said Tim cook, Apple CEO. The growth in our business services has accelerated during the quarter that allowed us to achieve record results and our database of installations recently surpassed the important mark of one billion active devices”.

Communicating after the publication of the financial report with analysts of investment companies during the telephone conference call, Apple CEO made some important observations.

15 interesting moments from the speech by Tim cook:

  • Apple’s cash reserves amounted to $216 billion.
  • The Other category that includes Apple TV, Apple Watch, Beats products and iPod, brought a record revenue of $4.35 billion.
  • Income from the sale of content and services and subscriptions, including App Store, iTunes, Apple Music, Apple Pay reached $6.1 billion.
  • Apple CEO called the weak ruble one of the challenges for Apple.
  • The level of satisfaction of buyers of the iPhone 6s and iPhone 6s Plus was 99%.
  • The level of satisfaction of users of the iPad Air 2 was 97%.
  • Last quarter Apple set a record for sales of iPhone, Apple Watch and Apple TV.
  • The average price of the iPhone surged to a record $691.
  • The number of users who switched from Android to iOS, in the reporting period reached a new record high.
  • 60% of owners of previous iPhone models has not yet been updated for iPhone 6 or iPhone 6s.
  • In the next quarter Apple expects the first in the company’s history of falling iPhone sales.
  • Apple believes that life in Russia will change for the better.
  • Apple reported 1 billion active devices worldwide.
  • Tim cook said that he believes virtual reality is a niche for geeks and I am sure that its use in certain applications, it can be “interesting”.
  • Apple continues to invest in research and development and has promised some “great products” this year.
  • CEO Tim cook said that he hopes for increased demand for iPads, as well as the increased revenue from various services, including music Apple Music.

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