“VKontakte” plans to integrate into its mobile app services for taxi “Yandex.Taxi” and Gett. This is reported by “Izvestia”, citing sources close to the company.
The management of “Vkontakte” is in talks with major players in the market of taxi, including “Yandex.Taxi” and Gett. The company plans to integrate these services into your mobile app users will be able to rent a car without leaving the social network.
The integration of the taxi with a mobile app — part of the strategy of “Vkontakte”, to ensure that users spend more time in the social network. With the same purpose, the company in December 2016, has launched a new service “Products”. There in the first place displays the ads of a user’s friends and friends of friends, but accessible and search ad for all users and communities “Vkontakte”. The buyer can search by name and description of the product, specify the category, price and region. Pay for goods through money transfer “Vkontakte”.
“The main purpose of “Vkontakte” — leaving the users in your application. “VKontakte” has become a Mature project, with the ideology of the Internet portal and will now try to provide everything that the competition has. There is a struggle for time,” said analyst CC “Finam” Leonid Delitsyn.
Managing partner of the Fund Russian Ventures Evgeny Gordeev believes that “Vkontakte” is on the way Chinese chat WeChat, which has integrated many different services.
“Now it works like this: you correspond with a friend in the chat, you wanted to meet somewhere, just chose to chat, shop, pressed the button “call a taxi”. As you drive to the place, playing the messenger in the game. Once you arrive, pay through WeChat cab. Arriving at the cafe, you can scan the QR code from the table using the same WeChat, and that appears in the smartphone menu to order. After using this messenger you can pay the bill, dividing the costs for two, — said Evgeny Gordeev. — This will do the same “Vkontakte”.
Representatives of “Vkontakte” and “Yandex” have refused comments.
