Many wonder, “Why is the community of fans of the Apple brand referred to as a “sect”? This opinion is really common. But according to the classification of sects Apple — not exactly a sect, it is rather a commercial cult, if at all, to put the question in this aspect, the historian said Erica Robles-Anderson.
Apple really has some features that are typical of cults with followers and “priests”, says the expert. Even the design of the Apple stores are designed to make a person feel miniscule and insignificant against the grandeur of the Corporation. The huge doors in shops look to raise the profile of the institution. Unlike Apple, its rival, Samsung, is not able to create something similar. Korean giant feels that the people demand.
Employees of Apple stores, Robles-Anderson compares with “priests” who behave accordingly. Even the owners of gadgets American corporations demonstrate a specific behavior: they are, for example, does not stop that clock a bit silly.
However, if Apple really is a cult, it probably refers to the “religious” movements that bear only goodness, said Onliner. In addition, recently the company is making efforts to get rid of “Holiness” or “sense of elitism” that had characterized it in the past.
