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Transformation of the Apple: how the iPhone changed the company

The sales figures of the iPhone are impressive. Every quarter Apple sells tens of millions of smartphones, and the total number of copies sold exceeds one billion since the release of the first model in 2007. The numbers are so huge that it’s hard to imagine their growth in the future.

The release of the legendary device has completely changed the Apple. All figures for 10 years has increased so much that one wonders how a company at the same time do not break.

If in 2006, Apple was working 18 000 employees, now the staff has grown by almost 100,000 people. Profit rose from $1.99 billion to $of 45.69 billion In 2006 on the account of the company were $6,39 billion, and last year — already $237,59 billion. These numbers continue to grow every year.

In addition, Apple began to invest more in research and product development — in 2016 this figure amounted to $of 10.04 billion.

The Wall Street Journal compared the iPhone with other iconic products, from Barbie dolls and ending with the Sony PlayStation. The chart shows why Apple has the right to be called one of the most successful products in the history of mankind.

Of course, iPhone is not the only reason for the growth of Apple. The company has other popular products: Mac computer, Apple watch and iPad. But all this would be difficult to imagine, if it were not for the iPhone, which has attracted many users to Apple devices.

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