Apple takes into account the preferences of consumers from China to create products, said CEO Tim cook in an interview with Bloomberg, stressing the importance of this market for U.S. companies.
According to the Director General, it applies including the color gamut of new devices. For example, the decision to add a gold color iPhone in 2013 was largely driven by the popularity of this shade in the PRC (including Hong Kong and Macau), Singapore, and Taiwan.
Currently China is the second largest market for Apple after the U.S., in January-March 2015 it accounted for 29% of the company’s revenues. Experts say that the decision to release the iPhone in a gold case aimed specifically at the Chinese market, where the gold color is very popular. In China it is believed that it attracts honor and respect.
“Golden phone in China is a gold mine on the market. This is an important message addressed to the Chinese people. I’m surprised that the local market still has not released a gold smartphone,” wrote earlier, the head of Creative Strategies, Tim Bajarin.
The popularity of the iPhone 6 and iPhone 6 Plus, including models in a gold case, has allowed Apple to increase its share in the Chinese smartphone market to 27.6%. “Apple” Communicator for the first quarter was the best-selling among the urban population of China is 10.2% of sales. In second place was the model of the Xiaomi RedMI Note, on the third – the iPhone 6 Plus.
Apple hopes to increase iPhone sales in China and due to the trade-in program. Since April of this year, the service is available in all 18 stores a branded retail Apple Store.
According to rumors, the new iPhone 6s and iPhone 6s Plus will be available in one more colour. Now Apple is testing a pink variant, which will join the existing gold, silver and dark gray colors. Mass production of some components for the new smartphones will begin in July, and their release is expected in September.
