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Tim cook: combining augmented and virtual reality can bring profit

03.11.2017 apleapplekot 0 Comments

Commenting on the results of the 4th financial quarter of 2017, Apple’s CEO mentioned the possibility of combining augmented and virtual reality.


Tim cook: combining augmented and virtual reality can bring profit

Tim cook didn’t specify whether Apple any development or research in this area.


“Speaking of monetization, augmented reality, virtual reality, we are, first and foremost, try to focus on the customer experience. We strive to make everything that they have left the best impression. If people like to use augmented and virtual reality, revenues and profits are sure to follow. Therefore, we direct the main effort on the user part.”

Tim cook believes that the opportunities for augmented reality are not restricted to the first ARKit apps in the App Store:


“The possibilities of augmented reality are very wide. They will be implemented, not today, not in any of the apps in the App Store, but in the future. They are deep and unique. And Apple has incredible potential to become a leader in this area.”

In conclusion, the Apple CEO said:

“Augmented reality will forever change the approach to the use of technology. This should be the province of all mankind, not just some select group of people.”

The Cupertino’s company is very secretive about their plans and tells about the use of augmented reality. Tim cook has not commented on the rumors about working on AR glasses or other experimental products.

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