The market for personal computers in Russia continues the decline that began in 2012. In the second quarter of 2015 it has decreased by 33.2%, to 1.3 million, and, in monetary terms, the volume decreased even more — by 43.5%, to $535,99 million Further negative effect on the market can have a free operating system install Windows 10 on your existing PC, experts say.
The volume of PC shipments in Russia amounted to 1.3 million units in the second quarter of 2015, said “Kommersant” with reference to the IDC study. This index is 33.2% less than the results for the same period in 2014. In monetary terms, the market fell by 43.5%, to $535,99 million Senior IDC analyst Natalya Vinogradova notes that the volume of the PC market negatively affected by the devaluation of the ruble, reduced availability of credit, falling real incomes, reductions in the budgets of the organizations and the popularity of mobile devices.
The five market leaders have remained unchanged, vary only in their share and place in the top 5. First place is a Lenovo (24.3% of all delivered during the reporting period, PCs), followed by Hewlett-Packard (18.2 per cent), ASUS (17.4 per cent), Acer (12.9%) and DEXP (5,7%) owned by the Russian company DNS. From the technological segments visible growth was demonstrated only monoblocks: they accounted for 14.2% of all deliveries desktop PC. Shipments of laptops decreased by 28.5%, to 950 thousand, in comparison with the second quarter of 2014. Personal computers imported 386 thousand units, up by 42.4% less than the year before.
From Russia — with the computer
Free install Windows 10 for owners of licensed copies of the latest two versions will be the limiting factor when buying a new computer, says Natalia Vinogradova. “However, optimization of production and logistics, investment in the development and implementation of new technologies and areas of work will allow you to cope with the current difficult market situation,” she said.
The rapid decline of the PC market in Russia was one of the reasons for the closure of the factory PC Hewlett-Packard near St. Petersburg. The production was moved to the Czech Republic. Global PC market is also declining, but not as active as Russian. According to Gartner, in the second quarter of 2014 the volume of supply of laptops worldwide amounted to $ 68.4 million, which is 9.5% lower than the same period of 2014. A market leader with a share of 19.7% is Lenovo, followed by HP (17,4%), followed by Dell (14%), ASUS (6.8 per cent) and Acer (6.7 per cent).
