On Wednesday, Apple officially announced the start of iPhone production in SE India. Analysts suggest that local production will allow Apple to sell the iPhone SE for only $220 (about 13 000).
Up to this point in India was supplied smartphones, produced in China. Now the American computer electronics giant postponed the Assembly of the iPhone SE in Bangalore and is going to start supplying devices to the Indian market next week.
Production of the iPhone in India was necessary for kupertinovtsy, as, according to local laws, in order to open Apple retail stores, you must produce at least 30% of production in the country.
While the price of domestically produced smartphones are unknown, but analysts suggest that local production will allow Apple to sell the iPhone SE for only $220.
Despite the fact that iPhone SE is the most affordable model of the phone and not the case with most people of India. Even when reducing the cost to $250 level will be significantly above the average cost of phones in the country, part of about $150.
Considering that even in USA the iPhone SE starts at $400, this forecast looks fantastic. Especially when you consider that Apple does not like much to adjust the prices of their devices, depending on the region. On the other hand, the Indian market for the California giant is very important.
Apple’s market share in the Indian market, according to analysts, did not rise above 3% since 2012. Smartphone sales in India last year increased by 18%, while global sales amounted to only 3%, according to Counterpoint Research estimates.
