The head of the streaming Music service of Apple, Jimmy Iovine, speaking at a Congress of the Association of television critics, said that the company plans to expand the library through its own entertainment content. According to The Hollywood Reporter, in Cupertino do not plan to be limited only to musical content.
“What we are trying to create in Apple Music, is a cultural, pop-cultural experience, including audio and video,” said Iovine.
Top Manager noted that the word “video” should be understood not only clips and video content on okolomuzykalnyh themes like the TV show Carpool Karaoke from James Corden or semi-autobiographical series Vital Signs from rapper Dr. Dre, the rights to which had previously been bought by Apple. According to Iovine, the service will consider all types of programs.
“If I’m in the office come the creators of South Park, I’m not going to say, “You are musicians, you know?” We will do anything, to click popular culture in the nose. We will try,” said Iovine.
Information about the plans to produce our own entertainment content Apple have appeared previously. So, in July of 2016, it became known that the iPhone maker intends to submit a reality show Planet of the Apps, where mobile app developers will compete for investments in the amount of $10 million.
Last week it was reported that Apple is considering producing its own TV shows and movies for streaming Apple Music service. Original content will allow the company to increase sales of the iPhone and iPad. Now a monthly subscription to Apple’s Music is worth $ 10, among other things, users of the service a limited number are available documentary materials related to musicians.
If Apple’s plans come true, it will be a turning point for Hollywood and set a new milestone in the strategy of the Corporation. It will become a real media company, not just a distributor of someone else’s content. Original series and films will more successfully compete with Spotify, as currently audiocatalog both services are practically the same.
