Samsung has published the forecast according to the results of II quarter of this year, according to which the expected fall in operating profit by 4% to $6,12 billion If the forecast is confirmed, this will be the seventh consecutive quarter of falling profits, which did not even stop the start of sales of the flagship smartphone, the Galaxy S6 and Galaxy S6 Edge.
According to projections from Samsung in the second quarter of this year, sales will reach $ 48 trillion won ($42 billion) and operating profit was 6.9 trillion won ($6,12 billion). Compared with the second quarter of 2014, the decline of sales, projected to be 8%, and operating profit of 4%.
In reporting second quarter were expected to affect the sales of the new smartphone Galaxy S6 and Galaxy S6 Edge, launched in April. Samsung predicted record sales of these models. However, they fell short of expectations: model S6 were not as popular as predicted, and in the case of S6 Edge due to the design of this model (curved screen) production were limited.
Initially in Seoul planned to implement in the current year, 50 million smartphones this series, but last month the figure was reduced to 45 million “Initial interest to smartphones S6 was pretty good, but Samsung has failed to fully meet the demand,”— said the Agency Bloomberg analysts at KB Investment & Securities, noting that the company is in this case made a “marketing mistake”. Are unable new model Samsung and overpower the interest of users to the iPhone.
According to analysts surveyed by Bloomberg, in a separate mobile division Samsung’s operating profit for the quarter fell by about 28% and amounted to 3.2 trillion won ($2.8 billion) in sales 28.7 trillion won ($25.4 billion). The share of producer in the market is shrinking under the pressure of competitors: Apple and other Chinese manufacturers of cheaper smartphones.
According to IDC, in the first quarter, the share of Samsung in the smartphone market stood at 24.6%, the share of Apple — 18,3%
