The operator-discounter Tele2 on Thursday began selling SIM cards in Moscow and Moscow region. To the new for the capital of the operator connected per day, about 21 000 subscribers, the company said.
The company “T2 RTK holding” (Tele2) October 22, began selling SIM cards in Moscow and the region in its own mono-brand stores, shopping centers, showrooms retailers Svyaznoy and Euroset, in the offices of “mail of Russia”, “Pyaterochka”, etc. currently in the Metropolitan region 400 salons Tele2.
Before the launch of the networks in Moscow and Moscow region Tele2 has collected about 30 000 pre-orders for connections, reported previously the Director of marketing and product development operator Roman Volodin. Moscow Tele2 offers subscribers four tariff plan, which is 25-50% cheaper than similar fares competitors on “the big three”, he said.
A network operator in Moscow includes about 5,000 base stations (BS) in 3G and around 2 000 BC in the LTE standard. The network deployed at frequencies of 800 MHz, 2.1 GHz and 2.6 GHz. Rossvyaz has allocated Tele2 in the Metropolitan area of 7.5 million numbers in the code 977.
Fully cover the region with its networks, the company intends before the end of 2016. During this time, it is expected that the operator will become available in the Moscow metro. Currently to use the services of Tele2 only at the stations “Troparevo”, “Belarus”, “Kotelniki”, “Zyablikovo” and “Business center”.
At Tele2 in Moscow there is no GSM frequencies, so the operator does not provide services to the owners of “button” phones, which in the Metropolitan area about 40%. The operator focuses on customers-smartphone users. According to the company, the penetration of 3G devices in the Metropolitan area currently accounts for about 65%, of LTE devices – 14%.
On the first day of Tele2 hooked up 0.03% of the total number of subscribers in Moscow, the market share considering the pre-orders could be 0.1%, analysts say from “TMT Consulting”. The average amount of connections operators “the big three” in Moscow daily is about 15-25 thousand In the Metropolitan area now has about 40 million SIM cards, of which about 18-19 million are actively used. According to “TMT Consulting”, within three years Tele2 can get 10% of subscribers from the entire database of the capital region.
